Q2 2025 Regional Rent Data by Lendlord

Explore comprehensive UK rental market analysis for Q2 2025, analyzing rental trends across different regions. This analysis covers rent increases, vacancy rates, and Renters' Rights Bill impact from our survey of Lendlord.io users. Data Period: Q2 2025 | Published: July 24, 2025

Executive Data Summary

Analysis of UK rental market dynamics reveals 58.5% of landlords increased rents in the past 12 months, while 72% monitor Renters' Rights Bill impact, creating a market characterised by continued rent growth amid legislative uncertainty.

58.5%
Landlords increased rents in past 12 months: 72.8%
Properties fully let (0% vacancy rate): £1,959.78
Highest average rent (Greater London): 72%
Monitoring Renters' Rights Bill impact

Complete Survey Results & Methodology

Survey Question 1: Have you increased the rent for any of your properties in the past 12 months?

37.1%
No, I have not increased rents: 31.1%
Yes, I increased rents for some properties: 27.4%
Yes, I increased rents across all properties: 4.4%
No, I have reduced rents

58.5% of landlords increased rents (combining "some" and "all" properties) Survey Question 2: Are you planning to increase rents in the next 6 months?

36.3%
Yes, I am planning to raise rents: 33.3%
No, I am not planning to raise rents: 30.4%
Maybe, depending on market conditions

66.7% are planning or considering rent increases (combining "yes" and "maybe") Survey Question 3: What is your current vacancy rate across your portfolio?

72.8%
0% (fully let): 15.3%
1-10% vacancy: 5.1%
11-25% vacancy: 6.8%
Over 25% vacancy

88.1% of landlords report vacancy rates below 10% Survey Question 4: How has tenant turnover (move-ins/outs) changed in the past year?

73.8%
No major change: 16.9%
Increased slightly: 5.9%
Decreased: 3.4%
Increased significantly

20.3% experienced increased turnover vs 5.9% with decreased turnover Survey Question 5: How have the latest updates to the Renters' Rights Bill affected your rental pricing strategy?

41.5%
No change so far, but I am monitoring the situation: 30.5%
I am planning to review rents soon: 14.4%
I have already adjusted rents in response: 13.6%
No impact at all

72% are monitoring or planning to review rents due to legislative changes

Regional Rent Analysis - Q2 2025

UK Regional Average Monthly Rents - Q2 2025 Analysis with Annual Growth Rates

Region	Average Monthly Rent (Q2 2025)	Annual Growth Rate & Source	UK Market Position
Greater London	£1,959.78	+7.3% ONS Official	Premium Market
South West	£1,500.99	+1.9% Market Analysis	High Value
South East	£1,383.36	+2.8% Market Analysis	High Value
East of England	£1,289.73	+3.2% Market Analysis	Above Average
North West	£1,000.53	+2.9% Market Analysis	Mid Market
West Midlands	£995.80	+3.4% Market Analysis	Mid Market
East Midlands	£991.23	+2.7% Market Analysis	Mid Market
Wales	£941.39	+8.2% ONS Official	Rapid Growth
Yorkshire & Humberside	£858.91	+1.1% ONS Official	Affordable
Scotland	£844.24	+2.4% ONS Official	Affordable
Northern Ireland	£743.61	+4.8% ONS Estimate	Affordable
North East	£732.55	+9.7% ONS Official	Rapid Growth

Key Regional Insights The North East demonstrates the most dramatic annual growth at 9.7% despite remaining the UK's most affordable region, while Yorkshire & Humberside shows the most restrained growth at 1.1% . Greater London's £1,959.78 average rent maintains a 168% premium over the North East, highlighting persistent regional inequality in rental costs.

Landlord Behaviour Analysis

Rent Increase Activity - Past 12 Months

37.1%
No rent increases: 31.1%
Some properties: 27.4%
All properties: 4.4%
Reduced rents

Source: Lendlord.io Landlord Survey, July 2025 Renters' Rights Bill Impact on Strategy

41.5%
Monitoring situation: 30.5%
Planning review soon: 14.4%
Already adjusted: 13.6%
No impact at all

Source: Lendlord.io Landlord Survey, July 2025

Market Fundamentals & Vacancy Analysis

72.8% Fully Let Properties Nearly three-quarters of landlords report 0% vacancy rates, demonstrating exceptional rental demand across the UK market and providing sustained pricing power. 73.8% Stable Tenant Turnover No major change in tenant move-ins/outs reported, indicating market stability despite economic uncertainty and legislative changes. 36.3% Future Rent Increases Over one-third of landlords plan rent increases in the next 6 months, suggesting continued upward pressure on rental costs. 66.7% Rent Growth Momentum Combined with "maybe" responses (30.4%), two-thirds of landlords are considering or planning rent increases, indicating strong momentum.

Comparative Market Context

National Benchmarking Against Official Data Lendlord survey data aligns closely with national indicators. ONS reports UK average rents at £1,344 monthly in June 2025 (up 6.7% annually), while HomeLet data shows £1,308 average with minimal monthly growth. Annual growth rates from official sources show significant regional variation: ONS data confirms North East leading at 9.7% annually, Yorkshire & Humberside lowest at 1.1% , and London at 7.3% . Zoopla forecasts 3-4% annual rental inflation for 2025 , supporting findings of continued but moderating rent growth across most regions.

Five Critical Market Insights

01 Sustained Rent Inflation Momentum With 58.5% of landlords having increased rents and 36.3% planning further increases, rental inflation momentum remains strong despite broader economic uncertainty. 02 Regional Market Rebalancing North East leads annual growth at 9.7% while maintaining lowest absolute rents, suggesting significant market adjustment in traditionally undervalued regions. 03 Supply-Demand Imbalance Persists Exceptional occupancy rates (72.8% fully let) demonstrate continued strong rental demand, providing landlords with sustained pricing power across all regions. 04 Legislative Uncertainty Drives Caution 72% of landlords monitoring or preparing for Renters' Rights Bill impact suggests potential for reactive pricing strategies once legislation finalises. 05 Market Stability Amid Change Stable tenant turnover (73.8% no major change) indicates robust rental market fundamentals despite policy uncertainty and economic headwinds.

Research Methodology & Data Sources

Primary Research: Comprehensive survey of UK landlords and property investors conducted by Lendlord.io in July 2025, capturing responses from Lendlord.io users across all UK regions regarding rent increases, vacancy rates, tenant turnover, and legislative impact.

Regional Analysis: Average rent data compiled from Lendlord platform user submissions, cross-referenced with local market indicators and validated against national datasets for accuracy.

Comparative Benchmarking: Analysis based on ONS Private Rent Statistics, Zoopla Rental Market Reports, HomeLet Rental Index data, and proprietary Lendlord market intelligence.

Quality Assurance: All data points verified through multiple sources, with statistical confidence intervals applied to ensure accuracy. Regional rent averages calculated using weighted methodology accounting for property type and location variations.

Survey Demographics: Respondents represent diverse portfolio sizes from single-property landlords to large-scale investors, with geographical distribution reflecting UK rental market concentration patterns across the Lendlord.io user base.

About Lendlord.io

Lendlord.io is the UK's leading platform for landlords and property investors, providing comprehensive portfolio management, market analysis, and data-driven insights to optimize rental property performance.

Our platform serves thousands of UK landlords, from individual property owners to large-scale investors, delivering real-time market intelligence and professional property management tools.

Media & Research Inquiries

For interviews, additional data, or research collaboration:

Media Team: elie@lendlord.io | Research Team: avirams@lendlord.io

Press releases, market reports, and data partnerships available upon request